Think of a press release as your ticket to publicity--one that can get your company coverage in publications or on TV and radio stations. Editors and reporters get hundreds of press releases a day. So how can you make yours stand out?
The most important thing to think about when writing a press release is the target audience. The angle that will interest the readers of a specialist magazine will be very different to those that read the local newspaper. In fact, you should write different versions of your release for the different audiences you are targeting.
When thinking about the audience, consider what knowledge they have about your company and product and the type of language they will understand. The language used to describe production processes, for example, might be relevant for specialist engineering titles but not for your local newspaper.
It also could be only a press release that you need to create for your company or business, we could help you pitch to media, write the press release and/or organize a press conference.